I'm a bit of a coffee and tea snob, though entirely by accident. My wife got into tea some years ago. I was never a tea person, but I got interested in it while helping her develop some blends. It turns out I like hard, smokey, fermented teas like pu'er and smoke Lapsang Souchong. I saw GoldHolly's advertisement on Facebook after buying a round of "my" teas from a Chinese sourcing company.
The thing is, I also love new things, and I love buying American. I'd never heard of a North American native alternative. There is only one tea (Camellia sinensis) plantation in the United States (in Charleston, SC) and they sell out very early in the harvest season. So I decided to give all three roasts a try.
Each one is impressive, and the brewed flavor actually has real range. There are definitive taste differences between each roast level, and I can find one that fits my mood for the moment. Don't be fooled by my comments earlier about liking "hard" tea -- these yaupon teas are not. They're low tannin, don't taste anything like fermented fish, and are downright enjoyable. It's actually quite nice to get full flavor out of something without getting beaten over the teeth with tannins.
These have become part of my normal tea/coffee rotation. If you like "normal" black tea, but find green tea too weak or uninteresting - I think this product line is an especially good fit. It has a familiarity, in the sense that is shares flavor profiles with oolong and black tea, but is also different.
When I'm looking for something lighter than my "heavy hitters," I reach for the GoldHolly now. Especially if you want a full-flavor tea but don't feel like dealing with the tannins.
Very happy customer.