The Goldholly Story

Discovering a drink without compromise.
Collage of three images showcasing Goldholly's connection to yaupon holly: a chalkboard explaining the history and cultural significance of yaupon (Ilex vomitoria), a close-up of yaupon holly leaves with red berries, and a person standing in a field near a sign about sustainable farming. Highlights the organic and regenerative roots of Goldholly's brand story.

Imagine: a caffeinated plant that tastes good, is good for you, and is good for the planet.

It's a revolutionary idea, with a simple answer.

During a trip to Texas in 2021, we stumbled upon yaupon holly, a little plant with a lot of potential. After years of additional research, it became obvious that yaupon needed a much bigger audience.

Pictured: hands-on research into yaupon at the Lady Bird Johnson Wildflower Center in Austin, TX.

caffeine | theobromine | theophylline

It's the beginning of something great.

Tea is a multiple billion-dollar industry in the USA. But this crop can cause deforestation, fertilizer runoff, and overseas shipping pollution.

Add in America's demand for water-intensive coffee. Or chemical-filled energy drinks & sugary sodas.

If even 1% of this demand turned to yaupon holly instead - what happens?

antioxidants | polyphenols | flavonoids

Infographic displaying a map of the United States with the growing range of yaupon holly shaded, featuring illustrations of the red wolf, Texas ocelot, and Florida panther. Highlights Goldholly's mission to support sustainable, organic, and regenerative farming practices, with a focus on biodiversity and conservation.

Our Mission

We believe that biodiversity is worth protecting, and that our food systems have a critical role in reducing emissions & improving ecosystems.

Goldholly is proud to sell 100% US-grown yaupon. Our products are certified USDA organic and regenerative, from leaf to cup.

Our products are recyclable and biodegradable. We work with our suppliers to support equitable agriculture and job creation.