About Goldholly

Discovering a drink without compromise.
Images from the Lady Bird Johnson Wildflower Center in Texas, showing a placard about yaupon, a yaupon branch, and a picture of one of the founders in front of a field of sunflowers.

Imagine: a caffeinated plant that tastes good, is good for you, and is good for the planet.

It's a revolutionary idea, with a simple answer.

During a trip to Texas in 2021, we stumbled upon yaupon holly, a little plant with a lot of potential. After years of additional research, it became obvious that yaupon needed a much bigger audience.

Pictured: hands-on research into yaupon at the Lady Bird Johnson Wildflower Center in Austin, TX.

A graphic showing the market size of yaupon holly vs. coffee and tea.

It's the beginning of something great.

Tea is a multiple billion-dollar industry in the USA. But this crop can cause deforestation, fertilizer runoff, and overseas shipping pollution.

Add in America's demand for water-intensive coffee. Or chemical-filled energy drinks & sugary sodas.

If even 1% of this demand turned to yaupon holly instead - what happens?

A map of yaupon's range in the southwest, displaying various native animals and accompanying fun facts.

Our Mission

We believe that biodiversity is worth protecting, and that our food systems have a critical role in reducing emissions & improving ecosystems.

Goldholly Yaupon Tea is proud to sell 100% US-grown yaupon. Our products are certified USDA organic and regenerative, from leaf to cup.

Our products are recyclable and biodegradable. We work with our suppliers to support equitable agriculture and job creation.