The Goldholly Story
Imagine: a caffeinated plant that tastes good, is good for you, and is good for the planet.
It’s a revolutionary idea, with a simple answer.
During a trip to Texas in 2021, we stumbled upon yaupon holly, a little American plant with a lot of potential.
After years of additional research, it became obvious that yaupon needed a much bigger audience.
Pictured: our co-founders Andrew, Liam, and Jeffrey.
caffeine | theacrine | theobromine
It's the beginning of something great.
Tea is a multiple billion-dollar industry in the USA. But this crop can cause deforestation, fertilizer runoff, and overseas shipping pollution.
Add in America's demand for water-intensive coffee. Or chemical-filled energy drinks & sugary sodas.
If even 1% of this demand turned to yaupon holly instead - what happens?
antioxidants | polyphenols | flavonoids
Our Mission
We believe that biodiversity is worth protecting, and that our food systems have a critical role in reducing emissions & improving ecosystems.
Goldholly is proud to sell 100% US-grown yaupon. Our products are certified USDA organic and regenerative, from leaf to cup.
Our products are recyclable and biodegradable. We work with our suppliers to support equitable agriculture and job creation.