Goldholly Featured on Previewer.co

Goldholly Featured on Previewer.co

The curated brand platform Previewer.co put our three-flavor Variety Bundle to the test, calling it a cleaner, smoother place to start a daily caffeine ritual.

IN BRIEF

  • Previewer.co, a curated platform that highlights emerging brands, reviewed the Goldholly Variety Bundle and dubbed it "The Coffee Alternative America Forgot It Had."
  • The review highlighted yaupon's naturally occurring compounds, including an estimated 30mg of caffeine per teabag alongside theobromine and theacrine, plus its naturally low tannins.
  • Previewer also spotlighted Goldholly's fully domestic supply chain, from family farms across the American South to hand-fulfillment by a nonprofit in New York.

If you’re tired of the endless cycle of coffee jitters followed by the inevitable afternoon crash, you aren’t alone. People are actively searching for a cleaner, smoother way to stay energized, which is one of the big reasons why we started Goldholly.

We were recently featured by Previewer.co, a curated platform that highlights innovative emerging brands. In their latest feature, they reviewed our Goldholly Variety Bundle and officially dubbed it “The Coffee Alternative America Forgot It Had.”

If you missed the article, here's a quick look at why Previewer is spotlighting our organic yaupon tea—and why it might be the swap your morning routine needs.

What is the Goldholly Variety Bundle?

As the Previewer review highlighted, our Variety Bundle is the ultimate introduction to yaupon. It features 60 teabags across our three signature roasts, all made from a single, clean ingredient: USDA Certified Organic yaupon holly.

  • Original: Bright, crisp, and refreshing. It’s a fantastic base for iced teas and cold brews.
  • Bold: Rich and toasted. It holds up beautifully when brewed strong and makes a perfect classic Southern sweet tea.
  • Mellow: Malted and earthy. This roast pairs wonderfully with a touch of honey and cinnamon for a cozy, warming cup.

Why It's the Ultimate Coffee Alternative

Previewer zeroed in on what makes yaupon so functionally different from both coffee and conventional green or black tea. It all comes down to a unique trifecta of naturally occurring compounds:

  1. Caffeine (approx. 30mg per bag): Enough to wake you up, without overwhelming your system.
  2. Theobromine: The same "feel-good" molecule found in dark chocolate, which promotes calm, focused alertness.
  3. Theacrine: A compound clinically shown to deliver long-lasting energy and focus - crucially, without disrupting your sleep cycle later that night.

Because yaupon is naturally low in tannins, you get a remarkably smooth, never-bitter cup that is gentle on your digestion and doesn't stain your teeth like coffee or tea. Plus, you can customize your brew: steep one bag for gentle focus, two for all-day energy, or three for peak performance.

100% American-Grown and Impact-Driven

We were especially proud that Previewer highlighted our supply chain. Unlike traditional tea or coffee, which is shipped across the globe, Goldholly stays entirely within the United States.

Our yaupon is grown on regenerative family farms across the American South. From there, it's packaged in Philadelphia and hand-fulfilled in Poughkeepsie, New York, by Mid-Hudson Works—an incredible nonprofit that provides meaningful employment for veterans and individuals with disabilities. When you drink Goldholly, you're supporting a 100% domestic supply chain from leaf to cup.

Ready to Ditch the Jitters?

We're grateful to the team at Previewer for showcasing what makes Goldholly special. They concluded their review by noting that for anyone looking for a "cleaner, smoother, and more considered daily caffeine ritual, the Variety Bundle is one of the more interesting places to start." Read the full article at this Previewer link

If you’re ready to discover the homegrown tea of North America, grab your Goldholly Variety Bundle today and taste the difference for yourself!

 

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