Our Story

America’s
Native Superleaf

Yaupon is North America's only native caffeinated plant, providing smooth, steady clean energy with naturally occurring antioxidants.
America’s
Native Superleaf
Rooted in American Soil
Rooted in American Soil

Grown on organic farms in the American South, our yaupon thrives just on rainwater and sunshine.

Clean Energy
Clean Energy

Caffeine, theobromine, and theacrine occur together naturally in the yaupon leaf, for a smooth, steady lift.

People & Planet
People & Planet

Every cup supports American workers and land, giving back to local communities and ecosystems.

The Native Caffeine
America
Nearly Forgot

For millennia, yaupon holly fueled daily life across America. As coffee and tea became household staples, this remarkable native plant faded from view—but it never disappeared.
Long Ago
Historical Use

Long before coffee arrived in North America, Indigenous communities throughout the Southeast brewed yaupon as part of daily life and cherished traditions. Later, European settlers including the Spanish and English also consumed it, welcoming an alternative to imported caffeine choices.

Historical Use
Lost to Time
Imported caffeine takes over

As imported coffee and tea became increasingly popular, yaupon quietly faded from mainstream awareness. Yet, the plant itself never vanished. It continued to grow wild, abundant, and largely uncultivated across the American South.

Imported caffeine takes over
The Revival
Growing Again

Today, yaupon is experiencing a well-deserved return. Naturally resilient and adapted to the Southern climate, it flourishes with rainfall, sunshine, and minimal intervention.

Growing Again
OUR PRODUCT
Bringing Yaupon Into Everyday Rituals

Available in Original, Bold, and Mellow, each Goldholly flavor is designed for a different moment, whether you're starting the day, powering through an afternoon, or settling into a focused routine.

Every pouch contains 20 plant-based teabags, allowing you to customize your caffeine experience by adjusting strength and serving size. Sourced from American-grown yaupon and crafted with care, Goldholly transforms this overlooked native plant into a daily ritual worth returning to.

Bringing Yaupon Into Everyday Rituals
Shop Our Yaupon Teas

The Team Behind Goldholly

Three men standing outdoors in front of a large tree, each holding a glass of iced yaupon tea. They are wearing casual short-sleeve button-up shirts in light blue, beige, and blue-and-white stripes.
Andrew Little

Co-Founder

Nearly a decade in sustainable investing convinced him that real change starts with how we power through our days.

Liam Trotzuk

Co-Founder

A longtime fan of sustainable agriculture and native botany, he saw yaupon's potential to fuel a new kind of food system.

Jeffrey Chung

Co-Founder

Trained in innovation design in New York, London, Tokyo, and Singapore, he shapes how Goldholly looks, reads, and feels.

The {Team} Behind Goldholly The {Team} Behind Goldholly
THE SCIENCE BEHIND THE SIP

THREE COMPOUNDS, ONE CLEANER BOOST

Yaupon contains three naturally occurring alkaloids that work together for a smoother, more sustained lift.

01
CAFFEINE
CAFFEINE

Your familiar energy

The energy lift you know, at a lighter dose. About 30mg per teabag, roughly a third of a cup of coffee.

02
THEOBROMINE
THEOBROMINE

Also found in cacao

The feel-good molecule also found in dark chocolate. It rounds out caffeine's edges for a softer, steadier feeling.

03
THEACRINE
THEACRINE

Yaupon's Signature

Found naturally in only two plants worldwide. It's what makes yaupon's lift feel longer and smoother than coffee's.

Yaupon also naturally contains antioxidants, including polyphenols like CGA and flavonoids like rutin.

READ: THE TRIPLE ALKALOID ADVANTAGE
WHY SWITCH TO YAUPON?

GOLDHOLLY VS. OTHER CAFFEINE

A boost that's steadier than coffee and energy drinks, smoother than tea, and grown right here in America.
ATTRIBUTE GOLDHOLLY YAUPON COFFEE BLACK TEA ENERGY DRINKS
Energy Profile ✓ Smooth + sustained Spike + crash Moderate Hard spike + crash
Bitterness ✓ Low tannins, never bitter Can turn bitter Naturally bitter Sweetened, not brewed
Added Sugar ✓ None Varies Varies Often
USDA Organic ✓ Certified Varies Varies Rarely
Native to the USA ✓ America's only native caffeined plant
Supports US Farms ✓ Small family farms
Triple Alkaloid Blend ✓ Caffeine + theobromine + theacrine

From American Soil to Your Daily Ritual

From {American Soil} to Your Daily Ritual
GROWN IN THE AMERICAN SOUTH
GROWN IN THE AMERICAN SOUTH

We partner with experienced growers who know the land and have worked with it year after year.

USDA ORGANIC & NATURALLY GROWN
USDA ORGANIC & NATURALLY GROWN

Certified USDA Organic and cultivated with rainwater and sunshine, a resilient native plant thriving where it belongs.

FULLY TRACEABLE
FULLY TRACEABLE

We know where our yaupon comes from, who grows it, and how it reaches your cup.

BETTER FOR THE PLANET
BETTER FOR THE PLANET

Native plants ask less of the land they evolved on. Yaupon grows with less water and supports the ecosystems around it.

From {American Soil} to Your Daily Ritual
Every Order Matters

Fulfilled
with Purpose

Every Goldholly order is packed and shipped through our partnership with Mid-Hudson Works, a nonprofit organization based in New York's Hudson Valley.

Mid-Hudson Works creates meaningful employment opportunities for veterans and individuals with disabilities, helping people build skills, confidence, and long-term independence through purposeful work.

From preparing shipments to fulfilling orders, their team plays an essential role in bringing Goldholly products from their hands to your door.
Learn more about Mid-Hudson Works
Every Order Matters Every Order Matters
Learn more about Mid-Hudson Works
USDA ORGANIC
USDA ORGANIC

Certified organic from
leaf to cup

100% USA GROWN
100% USA GROWN

Every cup traces
back to American soil

NO JITTERS
NO JITTERS

Perfect for a morning
or afternoon boost

SUPPORTS US FARMS
SUPPORTS US FARMS

Grown on family farms
that restore the land

4.9/5 STARS
4.9/5 STARS

100+ verified
customer reviews

TRUSTED BY TEA LOVERS

Purchased Goldholly Variety Bundle

10/10 Will Buy Again

"I usually don't drink tea straight because most taste bitter but no sugar required here—I find it delicious enough to drink as-is."

Casey B.

Purchased Goldholly Original

Perfect Afternoon Drink!

"This has quickly replaced my afternoon coffee. It tastes great and is incredibly smooth, lacking any bitterness of traditional tea."

Kip O.

Purchased Goldholly Bold

Great tasting tea!

"This is a phenomenal tea that I always look forward to drinking! And it's just a bonus to support a small business with a great mission."

E.M.
Start Your Ritual

Discover Goldholly

Whether you're replacing coffee or simply looking for a smoother source of energy, it's the easiest way to begin your yaupon journey.
Try All Three Flavors

Yaupon Tea Variety Bundle

The Goldholly Variety Bundle is the complete collection of our best-selling yaupon teas: Original, Bold, and Mellow.
  • Original: The smoothest way to stay sharp

  • Bold: A full-bodied boost

  • Mellow: Versatile flavor, with an easy lift

$38.97

$35.99

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Yaupon Tea Variety Bundle
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